The winter of 2019-2020 saw the return of the Xtreme DIRTcar Series as a short series set in the months of November through February. But as those who follow Dirt Late Model racing know, the life of any series is certainly not guaranteed, particularly a start-up series, even one with an historic name.
The Xtreme DIRTcar Series name had been used previously with sponsorship from workout supplement Stacker 2 serving as the primary series sponsor. The series name went away not long after its merger with UMP in 2004.
During the broadcast of the Drydene Xtreme DIRTcar Winter Series finale at Modoc(SC) Raceway on February 29th it was stated by World Racing Group chief marketing officer Ben Geisler that the series which just completed its first year of competition will, in all likelihood, return during the winter of 2020-21. The tour had originally scheduled a six-race slate for its first campaign but eventually completed five events after a rainout claimed one show.
“I’m really happy for all the fans,” Geisler told announcer Rick Eshelman during the broadcast. “We got five of the six races in. It’s been really quality fields and great racing. We got to bring Super Late Models to places they don’t go very often and that’s been good for Drydene, good for everybody at the track, and good for everybody watching at home on DirtVision.”
While the return of the series is not absolutely guaranteed, Geisler is optimistic.
“It’s a little early but I would say you’ll see it back,” the WRG official pointed out. “I couldn’t have asked for a better first season. I think it’s kind of obvious we’re going to do it again. It gives these guys a chance to race in the winter. And honestly, we’ve had awesome weather. I would say it’s here to stay.”
The Xtreme DIRTcar Winter Series proved to be a lucrative one for competitors. The series paid $20,000 to eventual champion Chris Madden.
“I think we’re going to end up paying out about $40,000 in total points. We’re going to crown a champion tonight and take it from here.”
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